How we dress shows who we are. Image tends to be everything nowadays. Are brand names important?
Most of us are guilty of the one. Think about it. Are you going to shop in Rattan's for daily clothing or any clothing at all? There no way somebody is going to get me to walk in that store. Cause you all know, if you're caught in there, is a 'rell make-out scene' on Facebook. But why is it like that? Society and its unwritten rules tell us where to shop and what to buy. Its probably never gonna change.
Theory: Barrett and Hall. Urban Geography (UK: Routledge, 2012), Valuing culture, 167-168
http://www.youtube.com/watch?v=5NPBIwQyPWE
We alter ourselves everyday to fit in and it makes it complicated.
Oh dear... theory miss, theory -- break it down for us please!
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